The Way I See It

Everyone knows that Lord Sugar has strong opinions and is not afraid to share them – no matter how controversial they may be. The Way I See It takes us into the world of Alan Sugar: entrepreneur, Twitter addict, television star, keen cyclist, peer of the realm and bemused grandfather.

In The Way I See It he shares his trenchant views on subjects as varied as over-priced poncy restaurants, the problems with British society, why French drivers wind him up, the secrets of his own success, and the reason he respects Katie Price more than most celebrities. Crammed full of brilliant stories, amusing rants and sound advice, this is the last word on life, the universe and everything from the nation’s favourite straight-talking businessman.